Ron Paul infomercials?
Posted on November 9th, 2007 by bile Categories and Tags: Uncategorized, coordinated media, Entertainment, Google, Hollywood Closeups, Iowa, Jesse Benton, Jim LeFave, Kent Snyder, New Hampshire, politics, Ron Paul, Ross Perot, TV 4 Comments »Kent Snyder, Lew Moore, Jesse Benton and the rest of the Ron Paul senior staff can expect a phone call soon from Jim LeFave, president of syndication at Hollywood Closeups, an LA company that specializes in syndicated television programming. LeFave is preparing to pitch the same idea to the campaign team that I voiced in my column two days ago. I spoke with LeFave by phone, and it was clear to me that he is very excited about doing this project.
“I’ve already priced a coordinated media buy in New Hampshire and Iowa, and I’ve checked out the various TV network requirements. Basically, as long as they can offer the same thing to the other candidates, there is no problem with buying prime-time for an infomercial. This is great for two reasons. One, the idea is perfect for someone like Ron Paul who needs to be heard in detail. Two, the other candidates aren’t likely to have an infomercial ready in the short time left between now and the beginning of January,” said LeFave.
I’d like to see this done just to see if it has any impact. It surely did with Ross Perot. Paul’s platform is a bit more sophisticated than the rest of those running and requires more than 30 seconds to explain. Several 3 minute segments would be perfect to do just that. Like with the Google interview, his appearance on The Tonight Show and his You Choose ‘08 interviews… more time definitely helps.
