http://www.baltimoresun.com/…

A is waiting in line at a movie theater. When she gets to the ticket window, she is told that as she is the 100,000th customer of the theater, she has just won $100.

B is waiting in line at a different theater. The man in front of him wins $1,000 for being the millionth customer of the theater. Mr. B wins $150.

Amazingly, most people said that they would prefer to be A. In other words, they would rather forgo $50 in order to alleviate the feeling of regret that comes with not winning the thousand bucks. Essentially, they were willing to pay $50 for regret therapy.

Regret falls under a psychological effect known as loss aversion. Research shows that before we risk an investment, we need to feel assured that the potential gain is twice what the possible loss might be because a loss feels twice as bad as a gain feels good. That’s weird and irrational, but it’s the way it is.

This article has been making it’s rounds both online and in print and I’ve found it incredibly frustrating. Just like people have been force fed a redefinition of “free market” and “freedom” we are also given a completely distorted theory of economics. Many still believe in the labor theory of value instead of say the subjective theory or marginal utility theory. In Keynesian economic theory and homo economicus. As Ludwig von Mises said in Human Action:

It was a fundamental mistake of the Historical School of Wirt-schaftliche Staatswissenshaften in Germany and of Institutionalism in America to interpret economics as the characterization of the behavior of an ideal type, the homo oeconomicus. According to this doctrine traditional or orthodox economics does not deal with the behavior of man as he really is and acts, but with a fictitious or hypothetical image. It pictures a being driven exclusively by “economic” motives, i.e., solely by the intention of making the greatest possible material or monetary profit. Such a being, say these critics, does not have and never did have a counterpart in reality; it is a phantom of a spurious armchair philosophy. No man is exclusively motivated by the desire to become as rich as possible; many are not at all influenced by this mean craving. It is vain to refer to such an illusory homunculus in dealing with life and history.

Even if this really were the meaning of classical economics, the homo oeconomicus would certainly not be an ideal type. The ideal type is not an embodiment of one side or aspect of man’s various aims and desires. It is always the representation of complex phenomena of reality, either of men, of institutions, or of ideologies.

This idea that it’s not “rational” to choose the $100 first place over the $150 second place is absolutely ridiculous. Does anyone truly believe these things? Who would possibly deny that people have nontangible desires which can be monetized. My guess is that people have been told that this is how things are and assume that while they don’t fit the mold others must. It’s like the idea of altruism. By definition altruism is: Unselfish concern for the welfare of others; selflessness. However, there can not be such a thing. Every human action is selfish. What people truly mean when labeling someone “altruistic” is that they don’t comprehend or don’t hold those same selfish desires which are not perceivable or tangible. It is easy to see the “selfish” man hording his wealth but it requires far more abstract thought to see the selfishness in spending time in a soup kitchen. When labeling someone who takes the 1st place $100 as “irrational” people really mean that they can’t understand the reasons why someone would give up $50 for prize status. Given the chemical, genetic, emotional makeup of man… I say the response is perfectly “rational.” What is irrational is acting as if humans are not in fact human.